Volvo: Billboard Ad Copy

The client, Volvo, wanted to create a billboard that would inform consumers on Volvo's track record of ensuring and designing for safety. The client wanted consumers to see Volvo as a car that was designed by people, for people. As the copy would be on a billboard, the copy needed to be succinct as motorists would not be able to read an entire paragraph whilst behind the wheel of a car.

Created for people. Designed by Volvo.

We put people first and everything else falls in line.

Volvo. Engineered to protect the precious cargo on board.

We’re Volvo. Your safety is our priority.

Volvo. Engineered and built with your safety in mind.

Volvo. The people’s vehicle.

Shelter. For the protected family.
Security. For the assured driver.
Volvo. Safety for the people.

Volvo. Pioneered for your well-being.

Volvo. Your on-road shelter.

Volvo. Your safety is of utmost importance.

Volvo. Safety made and inspired by you.

Volvo. People-inspired innovation. 
Human-minded instinctive.

Safety for you, engineering for us.

Volvo. Safety of the people is our highest law.

Volvo. Comfort-lined safety for our passengers.

Volvo’s safety features are the clear in a storm.

Volvo. For you and your passengers.

Volvo. Made in Sweden. Designed by Volvo. Driven by you.

Human-engineered intuition. Your safety in mind.

Safety for people. Security on the road. Assurance for you.

Volvo. Everything we do, we do it for you.

It takes a village to raise a child, and one car to protect one. Volvo.

For the hours you spend on the road, we are there with you.

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